Business Info

The title of your book, Giant Shifts suggests we’re headed for big energy-driven changes. What do you see for the oil and gas industry in the next decade? We’re already in the midst of significant and fundamental shifts in the oil and gas industry. We've recently completed one of the longest energy bull markets in a generation - the "shale revolution." Starting in 2000 and...

After your "Fame 101" book, what sparked your interest in writing about high visibility lawyers? It was long before Fame 101. I was a new lawyer, clueless about the business of law practice and how lawyer PR worked, when I was introduced to Melvin Belli, San Francisco’s most flamboyant lawyer. He was one of the first lawyers to intuitively understand what Hollywood had known for years...

IP: Why did you write CyberPeril?
Neil Rerup: What I’ve found in a dozen years in CyberSecurity is most books on the subject are written at a very technical level but unfortunately, IT Security jargon is lost on the real decision makers of an Organization. I wrote CyberPeril in a format that Business Leaders can use to understand CyberSecurity risks.
IP: What are the top threats...

IP: Why did you write Restart Entrepreneurial Immigration?
Mardan Afrasiabi: Well, I initially started thinking about the ideas behind Restart Entrepreneurial Immigration in the 2005 time-frame after I sold my company Stonehouse Technologies to a global outsourcing firm called Symphony Services. In my various visits to India, I saw first-hand the unbelievable entrepreneurial spirit of the...

Your new book is about personal brand strategy? Why the title "Fame 101"? If there were a Fame School, where professionals learn to package, market, and roll out their expertise, Fame 101 would be the textbook for every course. As authors we try to give the readers a complete education in personal branding, thus the college-course sounding title.
Are we talking about Paris Hilton and...

IP: We saw your comment on Ainslie Waldron's book The Ultimate Secret for Business www.suttonhart.com. You wrote "It's Business Unusual for Australia's Leading Business Thinker", yet Ainslie doesn't typically begin looking for problems and solutions within companies in their finances but rather in human resources, marketing, and communications. This seems the opposite of your methodology. How do...

Ainslie, in your new book The Ultimate Secret for Business www.secretforbusiness.com you write that you believe business leaders should follow a holistic approach to management. What do you mean by this? As I studied the management style of hundreds of business owners and leaders over the past fifteen years I found they typically fall into two categories. One is the most prevalent and this...

Ainslie, you’ve written a lot recently about recession-tuning your business; aren’t most businesses doing this already? Certainly businesses of every size are cutting back heavily in response to the contracted economy but I’m suggesting that most companies are missing out by focusing solely on reducing expenses. Recession Tuning a business isn’t slashing expenses,...